Transfera: Revolutionising Regional E-Commerce Business

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Transfera: Revolucija u regionalnom e-commerce poslovanju

More than 10.000 shipments delivered each day

How many times have you been in a situation where after ordering certain products online you encounter a series of problems – waiting for your delivery for months, not knowing where your shipment is and when it will arrive at your address? So far, e-commerce has been plagued with numerous challenges and often faced end users’ distrust although many companies have tried to excel in resolving these difficulties.

As one of the largest logistics companies operating in the region, Transfera can boast of its status as a pioneer of modern e-commerce, especially for goods coming from abroad. A collaboration with one of the largest global e-commerce platforms enabled it to start the largest project of this type in Serbia which currently processes over ten thousand shipments daily, with expectations of further business growth in the near future, driven by the excellent response in the Serbian market.

The expansion of e-commerce is most often associated with the post-COVID-19 period when many traditional merchants were forced to close their doors and the consumers shifted toward online purchases as a more practical and only available channel to obtain the needed products. This trend has not spared the Western Balkan either. And thus, since it was critical to adjust to new circumstances, new e-commerce platforms were developed.

Despite numerous challenges, the E-Commerce Department at the Transfera Company has successfully elevated e-commerce in Serbia and the region to new heights through its management of transportation, customs clearance, shipment sorting, and delivery services. As a result, delivery lead times in countries outside of the European Union, which previously took several months, have been reduced to an average of 7 days for packages to reach their final destination. This achievement is attributed to ongoing improvements and the efficient use of resources, complemented by advanced technologies, particularly artificial intelligence.

In e-commerce, swift and reliable delivery is vital for success. The advantages of swift delivery have a direct impact on customer satisfaction and on earning their loyalty – crucial elements for achieving competitive advantage.

The Belgrade HUB, with its developed logistics network, enables Transfera to cover the entire region and provide the same options and benefits of e-commerce to countries outside the European Union.

Ongoing process improvements and the introduction of innovations have yielded positive results for real-time shipment tracking allowing customers to be informed about the whereabouts of their shipments at any time. The Transfera’s Call Centre in Serbia offers the end users direct contact with persons in charge of a certain platform which greatly simplifies the communication process.  

Transfera is committed to innovations in every way possible. Therefore, it naturally made sense for us to place Serbia on the global e-commerce map and to offer users in Serbia the same convenience in ordering and delivering goods that is enjoyed by users in EU countries. This achievement is the result of significant efforts and committed work from both us and our business partners. Transfera’s next task is to continue the optimisation process aimed at boosting customer satisfaction. Given our ongoing projects and upcoming collaboration with another major global platform, users of e-commerce services in Serbia can expect to experience intriguing developments in the near future, said Srđan Banović, Director of Business Development Sector in Transfera.