Marko Divljan, the Chief Sales Officer at Transfera, in his interview for the portal pit.ba, has highlighted the key aspects that led to the company successfully operating in the logistics and transport industry for 10 years. As pointed out, in the modern business environment, the key to the success of companies lies in the continuous improvement of business through the application of effective strategies and approaches, innovative technologies and strong teamwork. In this context, Marko has singled out the most important elements that have contributed to our development.
CRM methodology: Focus on customers
Through the CRM methodology, we better manage customer data, monitor communication, analyze needs and preferences, and therefore adjust services. This approach leads to a better understanding of customers, personalized services, increased satisfaction and improved business results.
Business culture and young talents
Engaging young people is key to success and innovation. Their new ideas and perspectives encourage continuous development and adaptation to changes in a dynamic industry such as logistics. The balance between experience and youthful energy in our team allows diversity and exchange of knowledge.
Family values: Reliability and responsibility
We foster values such as trust, integrity and responsibility towards all stakeholders. These values are the foundation of our business and demonstrate our commitment to our customers, employees, partners and community.
Cooperation with China
Having in mind that Chinese manufacturing companies introduced the trend of moving production to different parts of Europe, and that Serbia was singled out as one of the most attractive destinations for that, it was logical to focus part of our business on the Chinese market. By building a bridge between the two countries, we enabled Chinese partners to be informed about all the specifics of the Serbian market within their country, primarily through communication with our representative office Transfera China.
Partnership with Chinese companies has resulted in the position of Transfera as the leading logistics provider for most Chinese investments in Serbia, which we are particularly proud of.
Organic growth: Sustainable development
A gradual development within existing resources provides us with carefully measured projects, focused on the quality of execution and superior service to customers, while maintaining high standards in business.
Providing 3PL Services: Optimizing Supply Chains
By enabling companies to optimize supply chains and reduce costs, we focus on digital transformation, tailor-made solutions and adaptation to industry changes.
Expansion in Bosnia and Herzegovina: New business opportunity
With the newly opened business units in Sarajevo and Nova Gradiška, we recognize the growing potential of the BiH market and the role we can play in the transport sector.
Regional cooperation: The road to global competitiveness
We recognize the potential of joint action in the region towards the realization of a common regional market based on EU rules and standards, which could increase the attractiveness of the region for investors and improve economic development.
Information security: Customer protection
The implementation of the ISO 27001 standard for information security ensures the highest level of data and IT infrastructure security, building trust with customers and partners.
Green transport: A sustainable initiative
Launching of the first freight train from Kruševac to Western Europe in cooperation with our partner Rail Cargo Austria represents an important step towards green transport in the region, reducing emissions and contributing to a more sustainable mode of transport.
All the above strategies and approaches that we have implemented in order to improve our business represent the foundation of our continuous development and success. We continue with dedicated work, innovations and a sustainable approach, and we look forward, with impatience and optimism, to new successes and achievements on the way to global competitiveness and sustainable development.
